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GCSE Business · key term
A target intended to benefit society, such as supporting a community or reducing environmental harm.
Used by AQA and Edexcel
Paper 1, Paper 2
Revise: Setting Aims and ObjectivesSocial objectives seek benefits for society, such as supporting communities or reducing environmental harm. Ethical objectives concern fair and responsible behaviour, such as treating workers fairly. These objectives can overlap: reducing waste can benefit the environment and reflect a commitment to responsible business behaviour.
Specification 1.3.1 · Paper 1
A business target intended to benefit people or society, rather than simply increase the owner’s financial gain.
Classify an objective by its intended outcome. Donating profits to help others is a social objective, even though it involves money.
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Social objectives aim to benefit people or society. For example, Blake Mycoskie founded TOMS Shoes in 2006 after visiting Argentina. Its original pledge was to donate one pair of shoes for every pair sold.