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GCSE Business · key term
A promotional offer that lowers a product’s normal selling price.
Used by OCR
Paper 1
Revise: Point of Sale PromotionA price reduction lowers the normal selling price. Offers can include a percentage discount, money off when a customer spends a certain amount, or a flash sale in which selected products are cheaper for a limited time.
Distinguish a price reduction from a loss leader: a reduced-price product may still make a profit, whereas a loss leader is sold at a loss.
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