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Point-of-sale promotion — OCR GCSE Business Definition | GradeGen

Home
Business
Key terms
Point-of-sale promotion

GCSE Business · key term

Point-of-sale promotion

Definition

A promotional activity used where customers buy products, intended to attract attention and encourage purchases.

Used by OCR

How each exam board covers it

OCR GCSE Business · J204

Paper 1

Point-of-sale promotion encourages purchases where customers shop. It is not restricted to the checkout: an offer on a shelf or a tasting stand in a supermarket can influence a customer before they reach the till.
Revise: Point of Sale Promotion

OCR Business past papers

Related key terms

Competition
Free sample
Loss leader
Price reduction
Promotion

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