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GCSE Business · key term
The stage when a product's sales fall over time.
Used by AQA and OCR
Paper 2
Revise: The Product Life Cycle and Extension StrategiesThe product life cycle describes the stages a product or service passes through, from its development to its eventual decline in sales. It helps a business understand how demand might change and decide how to respond.
Paper 1
The stage when a product's sales fall.
Revise: Product Life Cycle StagesThe product life cycle describes this changing pattern of sales through four stages: introduction, growth, maturity and decline.
Identify a life cycle stage from the sales trend, not just the sales level: high but falling sales indicate decline, not maturity.
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