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GCSE Business · key term
Making a product to meet an individual customer's particular requirements.
Used by AQA
Paper 1
Revise: Methods of ProductionCustomisation is central to the product's appeal, and customers may accept a higher price and a longer wait. Producing identical furniture on a line would lose the feature those customers value.
Develop a chain of reasoning: customisation can justify a higher selling price, but extra skilled labour and production time can also increase costs.
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