AQA GCSE Biology · 8461
Specification 4.2.2.6 · Paper 1
A consistent distortion in results caused by the way a study or sample is designed, selected, measured or reported.
Revise: The Impact and Epidemiology of Non-Communicable DiseaseA voluntary survey can also produce volunteer bias if people with strong views or particular experiences are more likely to respond. Non-response can introduce further bias if those who reply differ from those who do not.