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GCSE Physical Education · key term
The process of managing or using an activity or product to make a profit. In sport, this involves commercial links such as sponsorship and selling broadcasting rights.
Used by AQA and OCR
Paper 2
Revise: Commercialisation in sportCommercialisation is the process of managing or using an activity or product to make a profit. In sport, this means developing its money-making potential, for example by selling the right to broadcast a competition or securing sponsorship for a team.
The process of using sport to generate income, including through sponsorship, advertising and selling broadcasting rights.
Paper 2
The process of developing sport and physical activity as a business to generate income and make a profit.
Revise: Commercialisation of sportCommercialisation is the process of developing sport and physical activity as a business to generate income and make a profit. Income can come from tickets, broadcasting rights, merchandise and sponsorship.
When defining commercialisation, include the aim of financial gain or profit, not just the involvement of money.
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