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GCSE Physical Education · key term
Permission to broadcast an event, which a media company may purchase from its organisers.
Used by AQA and OCR
Paper 2
Revise: Commercialisation in sportIn return, media companies may pay event organisers for broadcasting rights: permission to broadcast the event. This provides income for sport. Coverage also brings the sport to a wider audience, helping to raise its profile and popularity.
Paper 2
Permission to show sporting action, which media companies can purchase from sporting organisations.
Revise: Commercialisation of sportIncome can come from tickets, broadcasting rights, merchandise and sponsorship.
Keep media income and sponsorship distinct: paying for broadcasting rights is not the same as paying to have a brand promoted.
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