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Personal brand — AQA GCSE Media Studies Definition

Home
Media Studies
Key terms
Personal brand

GCSE Media Studies · key term

Personal brand

Definition

A recognisable public identity built around a person through recurring images, messages and values.

Used by AQA

How each exam board covers it

AQA GCSE Media Studies · 8572

Paper 1, Paper 2

Both can contribute to the same personal brand.
Revise: Kim Kardashian: online media language and representation

AQA Media Studies past papers

Related key terms

Anchorage
Connotation
Denotation
Direct address
Media language

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Self-representation