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GCSE Media Studies · key term
A consistent set of design choices, such as colours, typography and layout, that gives a publication or brand a recognisable identity.
Used by AQA and Eduqas
Paper 1, Paper 2
Revise: Technical, print, symbolic and verbal codesA publication’s recurring colours, lettering and layout form its house style, helping audiences recognise it across different issues.
A publication’s consistent visual identity, created through recurring choices such as typography, colour and layout.
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A publication’s recognisable design identity, including recurring colours, fonts and layout.
Component 1
A publication’s recurring visual and linguistic features that make its brand recognisable.
Revise: Vogue (July 2021)This is part of Vogue’s house style: recognisable design features maintained across different issues. The familiar masthead connects an unconventional fashion cover star to an established luxury brand. Vogue effectively gives Malala its endorsement.
The recognisable design and language choices that give a publication a consistent identity.
A consistent combination of typography, colour and layout that makes a publication recognisable.
A consistent visual and written style that makes a publication recognisable across different issues.
