Freemium

Blackpink The Game (2027 exams) and Lego Fortnite (2028 exams) have a ‘freemium’ aspect: their main revenue streams come from in-app purchases rather than buying or downloading the games themselves. In-app purchases are payments made within the game. This shifts the commercial emphasis towards maintaining players’ interest and encouraging purchases during play, rather than relying only on an initial sale.