AQA GCSE Food Preparation and Nutrition · 8585
Specification 3.5.1.3 · Paper 1
Revise: Labelling and Marketing InfluencesPoint-of-sale marketing acts where the purchase is made. Eye-level positioning makes products easier to notice; prominent displays and promotional signs attract attention; checkout displays can encourage unplanned purchases. Free samples let consumers try a product, potentially encouraging a purchase, while loyalty-card incentives can encourage repeat visits to the same shop.