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Competitor pricing — OCR GCSE Business Definition | GradeGen

Home
Business
Key terms
Competitor pricing

GCSE Business · key term

Competitor pricing

Definition

Setting a selling price similar to those charged by competitors for comparable products.

Used by OCR

How each exam board covers it

OCR GCSE Business · J204

Paper 1

Competitor pricing means setting a price similar to those charged for rival products. It is useful in competitive markets where customers can easily compare alternatives and switch suppliers.
Revise: Pricing Methods

OCR Business past papers

Related key terms

Cost-plus pricing
Mark-up
Market share
Penetration pricing
Price skimming

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