Digital communication

Digital communication is the transfer of information using electronic devices. Unlike e-commerce, it does not necessarily involve a sale. An employee sharing a document with a colleague or a supplier confirming an order by email is communicating digitally.

Digital communication means exchanging information through electronic channels such as email, social media and online messaging. It changes promotion by allowing businesses to target messages at likely customers and communicate with them directly. Customers can ask questions and give feedback, making communication two-way rather than just receiving an advertisement.

Digital communication means exchanging information electronically using devices and networks. Employees can use mobile phones and laptops to send emails, text messages and instant messages, join online meetings or communicate through social media. Businesses also use websites to share information and interact with customers.