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OCR GCSE Business
Marketing
Market Research
Purpose of Market Research
OCR GCSE Business · J204
Purpose of Market Research
What you need to know
Explain the primary purpose of market research, particularly in identifying and comprehending customer needs.
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1
Purpose of Market Research
3 key terms
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Previous topic: Role of Marketing
Purpose of Marketing
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Primary Research Methods
Purpose of Market Research — OCR Business J204 | GradeGen
