Ownership, production and convergence — Eduqas GCSE Media Studies C680
Eduqas GCSE Media Studies · C680
Ownership, production and convergence
Media industries
What you need to know
Who makes media products: large organisations that own what they produce, and individuals and small groups.
Ownership and control: conglomerates, diversification and vertical integration, and why ownership matters for what audiences see.
Convergence: media industries, platforms and technologies coming together, so one product reaches audiences in print, online, on television and on phones.
How production processes, personnel and technology, and when and where a product is made, shape the final product; media as global commercial industries reaching both mass and niche audiences.
Each idea explained with the set products: The Sun, Desert Island Discs, No Time to Die and Fortnite.
The set products for 2027 and 2028 exams are the Vogue and GQ covers; the Man with the Golden Gun and No Time to Die posters; the Guardian of 18 January 2022 and the Sun of 1 January 2021 (2027 exams only), then the Guardian of 6 May 2025 and the Sun of 22 March 2025 (2028 exams); the Quality Street and NHS 111 adverts; the Sun, Desert Island Discs, No Time to Die and Fortnite for industries and audiences; Trigger Point with The Sweeney, or Man Like Mobeen or Modern Family with Friends; and Lizzo or Taylor Swift, Stormzy or Justin Bieber, and Rio or Waterfalls. This Girl Can, The Archers and Luther were last set for 2026 exams, so past questions on them are practice only.
