Targeting and categorising audiences — Eduqas GCSE Media Studies C680
Eduqas GCSE Media Studies · C680
Targeting and categorising audiences
Audiences
What you need to know
Mass and niche (specialised) audiences, and why a product aims at one or the other.
How organisations target audiences through marketing, and the assumptions they make about who their audience is.
Categorising audiences: demographics (age, gender, income and social grade, such as ABC1 and C2DE), psychographics (values, attitudes and lifestyles) and where audiences live.
How media technologies help organisations reach and measure audiences, and how audiences consume products across devices.
The set products for 2027 and 2028 exams are the Vogue and GQ covers; the Man with the Golden Gun and No Time to Die posters; the Guardian of 18 January 2022 and the Sun of 1 January 2021 (2027 exams only), then the Guardian of 6 May 2025 and the Sun of 22 March 2025 (2028 exams); the Quality Street and NHS 111 adverts; the Sun, Desert Island Discs, No Time to Die and Fortnite for industries and audiences; Trigger Point with The Sweeney, or Man Like Mobeen or Modern Family with Friends; and Lizzo or Taylor Swift, Stormzy or Justin Bieber, and Rio or Waterfalls. This Girl Can, The Archers and Luther were last set for 2026 exams, so past questions on them are practice only.
