The Man with the Golden Gun (1974)

The poster for the 1974 James Bond film starring Roger Moore: a busy collage of action scenes around a central image of Bond holding a gun.
Media language: the central image, the surrounding scenes, typography, colour and layout; how the poster signals the action and spy genre and the Bond brand, and the narrative it hints at.
Representation: Bond as an active, powerful hero; women shown as glamorous and sexualised, with one in a martial arts pose; and how the poster represents gender and ethnicity in ways that reflect the 1970s.
Contexts: 1970s attitudes to gender, the popularity of martial arts films at the time, and how audiences today read the poster differently.
In the exam a copy of the product is provided, and it can be set for Question 1 (media language, 15 marks), for Question 2(a) (contexts, 5 marks) or for Question 2(b), where it is compared with an unseen product in the same form (representation, 25 marks).
Describe the poster precisely in your own words, quoting no more than a few words of its text.

What you need to know