Marcus Rashford: online media language and representation

Marcus Rashford's online presence: the England footballer's social media, which in 2020 and 2021 carried his campaigning against child food poverty.
His online presence as it is now: by the end of 2023 he had posted nothing about his campaigning since December 2021, and most of his posts are about his matches and awards.
Media language: how his social media is put together, from images and captions to mode of address, and how the mix of football, campaigning and personal posts has changed since 2021.
Representation: self-representation, masculinity, ethnicity and class, and how he is represented as a role model and campaigner.
Significance: how his 2020 campaign for free school meals used social media to change government policy, and what the later shift away from campaigning means for questions about him as a positive role model.
Online content changes all the time, so write about the typical features and choices of the pages and posts, in your own words, rather than one day's posts.

What you need to know