Marcus Rashford: industries and audiences — AQA GCSE Media Studies 8572
AQA GCSE Media Studies · 8572
Marcus Rashford: industries and audiences
Online presence
What you need to know
Industry: how a sports star's online presence works commercially, through brand partnerships such as Nike and his own books, and how his 2020 campaign spread through social media, broadcasters and the press.
His online presence as it is now: mostly football posts since 2021, with no campaigning posts after December 2021.
Audiences: football fans, young people and campaign supporters; Uses and Gratifications and identity.
Participation and regulation: how followers share, comment and campaign, and the responsibilities of social networks.
The 2024 Paper 2 question on Uses and Gratifications and the appeal of Rashford's and Kardashian's online presence, and the 2025 Paper 1 question on whether influencers with millions of followers are positive role models.
Online content changes all the time, so write about the typical features and choices of the pages and posts, in your own words, rather than one day's posts.
