NHS Blood and Transplant: Represent — AQA GCSE Media Studies 8572
AQA GCSE Media Studies · 8572
NHS Blood and Transplant: Represent
Advertising and marketing
What you need to know
Represent (2016): an online film made for NHS Blood and Transplant with the MOBO Organisation, in which the grime artist Lady Leshurr performs a rap written for the campaign, urging young people of Black and Asian heritage to give blood and join the organ donor register.
Media language: its mix of music video, rap and advertising conventions, direct address, editing, and appearances by well-known Black and Asian public figures.
Representation: young Black and Asian Britons, community and role models, and why these donors were needed for patients with conditions such as sickle cell disease.
Studied for media language and media representations, which Paper 1 Section A tests, with contexts.
Refer to specific shots and moments in your own words; the lyrics don't need quoting.
