Galaxy: the Audrey Hepburn advert — AQA GCSE Media Studies 8572
AQA GCSE Media Studies · 8572
Galaxy: the Audrey Hepburn advert
Advertising and marketing
What you need to know
The 2013 television advert for Mars's Galaxy chocolate, which used computer-generated imagery to recreate the film star Audrey Hepburn in a 1950s-style setting.
Media language: the CGI, the short narrative, the slogan contrasting silk with cotton, music, mise-en-scène, and intertextual references to Hepburn's films.
Representation: femininity, glamour and nostalgia for the golden age of Hollywood, and the questions raised by recreating a star who had died.
Studied for media language and media representations, which Paper 1 Section A tests, with contexts.
Describe the advert's shots and script precisely in your own words.
