Promotional Strategies — AQA Business 8132 | GradeGen
AQA GCSE Business · 8132
Promotional Strategies
What you need to know
Identify and describe various promotional methods used by businesses, including advertising (newspapers, magazines, television, internet, billboards), public relations (PR), sponsorship, and social media.
Explain sales promotion techniques such as point-of-sales displays, 2-for-1 offers, free gifts, samples, coupons, and competitions.
Analyze the respective benefits and drawbacks of these different promotional methods.
Evaluate factors influencing the selection of a promotional mix, including available finance, competitor actions, the nature of the product or service, the nature of the market, and the target audience.
Assess the suitability of a selected promotion mix for a specific business scenario.
Explain the primary reasons for promotion, such as informing or reminding customers, creating or increasing sales, altering product image, and persuading customers to make a purchase.
