Skip to content
Toggle Sidebar
Pricing
Loading…
Home
Subjects
Past papers
Key terms
Pricing
My courses
Select your courses
Loading…
Loading…
Types of Segmentation — AQA Business 8132 | GradeGen
Home
More
Business
AQA GCSE Business
Marketing
Market Segmentation
Types of Segmentation
AQA GCSE Business · 8132
Types of Segmentation
What you need to know
Explain the concept of market segmentation and its overarching purpose in targeting specific customer bases.
Analyze how and why businesses use different types of segmentation strategies to reach their target audience.
Evaluate the practical application of demographic segmentation, specifically focusing on gender, age, location, and income factors.
Revision notes
1
Types of Segmentation
6 key terms
Pro
Practise with past papers
Key terms & definitions
Previous topic: Identifying Customer Needs
Importance of Customer Needs
Next topic: Market Research
Purpose of Market Research
