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GCSE Design and Technology · key term
The development or improvement of a product driven by customers’ needs or desires.
Used by AQA
Paper 1
Revise: PeopleNew products can begin with something technology makes possible, or with something people want. These starting points are called technology push and market pull. Both influence what designers develop and the choices available to consumers—the people who buy and use products.
Identify what started the development: a technological advance indicates technology push; a customer need or desire indicates market pull.
A product can involve both technology push and market pull. Use the details of the scenario to explain each contribution.
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