AQA GCSE Business · 8132
Paper 2
Revise: Pricing StrategiesPrice penetration means launching a product at a low price to attract customers and gain market share, with the intention of raising the price once it is established.
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GCSE Business · key term
Setting a low initial price to attract customers and build market share, with the intention of raising it once the product is established.
Used by AQA
Paper 2
Revise: Pricing StrategiesPrice penetration means launching a product at a low price to attract customers and gain market share, with the intention of raising the price once it is established.
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