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GCSE Business · key term
Communication in which a message is received, understood and acted upon in the way intended.
Used by Edexcel and OCR
Specification 2.5.1 · Paper 2
Revise: Effective Business CommunicationEffective communication means that the message is received, understood and acted upon as intended. Sending a message is therefore not enough: the right person must understand what it means and what to do next.
Paper 1
The exchange of information so that the intended message is received and understood.
Revise: Reasons for Different StructuresEffective communication means that information is exchanged and the intended message is understood. Instructions need to reach employees, while problems and feedback need to reach managers. Employees also need to communicate with colleagues: for example, sales staff must tell those organising production what customers have ordered.
Communication in which a message reaches the intended receiver, is understood correctly and, where needed, is acted upon as intended.
When evaluating importance, link your judgement to the business’s aims and circumstances. Effective communication helps achieve aims, but does not guarantee success.
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