Stereotypes and misrepresentation — Eduqas GCSE Media Studies C680
Eduqas GCSE Media Studies · C680
Stereotypes and misrepresentation
Representation
What you need to know
What stereotypes are, how they become established and change over time, and why producers use them: they let audiences read a product quickly.
How products reinforce or challenge stereotypes, and why even a positive stereotype is still a simplification.
Under-representation and misrepresentation: which social groups are missing or distorted in the media, and why.
How audiences' own experiences and beliefs shape the way they read a representation.
The set products for 2027 and 2028 exams are the Vogue and GQ covers; the Man with the Golden Gun and No Time to Die posters; the Guardian of 18 January 2022 and the Sun of 1 January 2021 (2027 exams only), then the Guardian of 6 May 2025 and the Sun of 22 March 2025 (2028 exams); the Quality Street and NHS 111 adverts; the Sun, Desert Island Discs, No Time to Die and Fortnite for industries and audiences; Trigger Point with The Sweeney, or Man Like Mobeen or Modern Family with Friends; and Lizzo or Taylor Swift, Stormzy or Justin Bieber, and Rio or Waterfalls. This Girl Can, The Archers and Luther were last set for 2026 exams, so past questions on them are practice only.
