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Duran Duran, Rio (1982) — Eduqas GCSE Media Studies C680
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Media Studies
Eduqas GCSE Media Studies
Component 2 Section B: music
Music videos from the past
Duran Duran, Rio (1982)
Eduqas GCSE Media Studies · C680
Duran Duran, Rio (1982)
Music videos from the past
What you need to know
The video for Duran Duran's Rio, shot on film in the Caribbean, with the band on a yacht competing for the attention of a woman named Rio.
Media language: its glossy look, exotic locations and loose narrative, and intertextual references, including to an early Bond film.
Representation: male glamour and wealth, and the woman as the object of the band's gaze.
Contexts: the 1980s, consumer excess, and the launch of MTV, which made music videos central to selling records.
Refer to specific shots and moments in your own words; the lyrics don't need quoting.
Revision notes
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Duran Duran, Rio (1982)
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