Taylor Swift: website, social media and the music industry — Eduqas GCSE Media Studies C680
Eduqas GCSE Media Studies · C680
Taylor Swift: website, social media and the music industry
Lizzo or Taylor Swift
What you need to know
Taylor Swift's official website: the home page, images and topical material, links to music, videos and merchandise, and interactive links to social media.
Social and participatory media: how Swift communicates with fans on at least two platforms, and how fans create and share content.
Industry: her record label, Republic Records, part of Universal Music Group, streaming, the video as marketing, and convergence.
Audiences: fandom, identity and Uses and Gratifications. In 2026 Question 4 asked how online media reflect the culture and society in which they are made, referring to Swift's or Lizzo's.
Websites and social media change from week to week, so write about their typical features and design choices, in your own words, rather than one day's posts.
