NHS 111 'Help Us Help You' (2023) — Eduqas GCSE Media Studies C680
Eduqas GCSE Media Studies · C680
NHS 111 'Help Us Help You' (2023)
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What you need to know
A 2023 poster from the NHS 111 'Help Us Help You' public health campaign, made for NHS England by the agency M&C Saatchi and distributed by the Department of Health and Social Care, showing a father sitting beside his sick daughter in an urgent treatment centre.
Media language: the long shot, the realistic setting, costume and facial expression, the NHS's blue and white branding, the copy and the call to action; how public information adverts differ from commercial ones.
Representation: the family, fatherhood and care, age, and the NHS itself, and why ordinary-looking models are chosen rather than famous faces.
Contexts: pressure on NHS services after the pandemic, and a government-funded campaign with no commercial aim.
Set for exams from 2027, replacing This Girl Can.
In the exam a copy of the product is provided, and it can be set for Question 1 (media language, 15 marks), for Question 2(a) (contexts, 5 marks) or for Question 2(b), where it is compared with an unseen product in the same form (representation, 25 marks).
Describe the advert precisely in your own words, quoting no more than a few words of its text.
