The 25-mark extended response comparing an unseen product with a set product in the same form, on a representation focus, with three prompts: the producers' choices, the similarities and the differences.
How it is marked (AO2: analysis, judgements and conclusions) and what a sustained, coherent line of reasoning looks like across the whole answer.
Reading an unseen product in the exam: a quick method for its media language and representations, knowing it may come from a different period or genre from the set product.
Planning a comparison that runs through the answer and reaches a judgement about how far the two are similar or different.
The 2025 question comparing the representation of ethnicity on the Vogue cover with an unseen Grazia cover, and the 2026 question comparing the representation of women in two adverts.
A question set out as Eduqas sets it, with its wording and marks, and a model answer with the band and mark an examiner would give and why, beside a weaker answer and what would lift it. Practise describing an unseen product quickly and precisely in your own words.
Sentence starters and a short checklist of the steps, for students aiming at Grade 4 and above.
The set products for 2027 and 2028 exams are the Vogue and GQ covers; the Man with the Golden Gun and No Time to Die posters; the Guardian of 18 January 2022 and the Sun of 1 January 2021 (2027 exams only), then the Guardian of 6 May 2025 and the Sun of 22 March 2025 (2028 exams); the Quality Street and NHS 111 adverts; the Sun, Desert Island Discs, No Time to Die and Fortnite for industries and audiences; Trigger Point with The Sweeney, or Man Like Mobeen or Modern Family with Friends; and Lizzo or Taylor Swift, Stormzy or Justin Bieber, and Rio or Waterfalls. This Girl Can, The Archers and Luther were last set for 2026 exams, so past questions on them are practice only.
