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Business
Edexcel GCSE Business
Investigating Small Business
Spotting a Business Opportunity
Market Segmentation
Edexcel GCSE Business · 1BS0
Market Segmentation
What you need to know
Explain how businesses use market segmentation to target specific customer groups based on location, demographics, lifestyle, income, and age.
Apply market mapping techniques to identify gaps in the market and visually analyze business competition.
Revision notes
1
Market Segmentation
7 key terms
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Market Research
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Competitive Environment