Business Aims and Objectives

What you need to know

Define and clearly differentiate between overarching business aims and specific business objectives.
Identify financial aims and objectives for start-ups, including survival, profit maximization, sales growth, market share, and financial security.
Identify non-financial aims and objectives, such as social objectives, personal satisfaction, challenge, and maintaining independence and control.
Explain why aims and objectives may differ significantly between various types of businesses.