2.2.3 Promotional Techniques — Edexcel Business 1BS0 | GradeGen
Edexcel GCSE Business · 1BS0
Promotional Techniques
What you need to know
Assess the appropriateness of different promotional strategies across diverse market segments, encompassing general advertising, corporate sponsorship, and brand building.
Explain the role and impact of product trials and special offers in stimulating consumer demand and entering new markets.
Analyze the integration of digital technology in modern promotional campaigns, including the use of targeted online advertisements and viral social media marketing strategies.
Understand the effectiveness of e-newsletters and direct digital communications in fostering ongoing customer engagement.
