Genre, intertextuality and technology — AQA GCSE Media Studies 8572
AQA GCSE Media Studies · 8572
Genre, intertextuality and technology
Media language
What you need to know
Genre: repetition and variation, the dynamic nature of genre, hybridity and intertextuality, and the financial, cultural and audience reasons genres develop.
Intertextuality: how references between products make meaning, such as an advert recreating a film star of the 1950s.
Technology and media products: image manipulation, high definition, computer-generated imagery (CGI), mobile technology and user-generated content, and what drives technological change.
Examples from the Close Study Products, such as the CGI in the Galaxy advert, the action-adventure conventions of Lara Croft Go and the mix of genres in His Dark Materials.
Neale's idea that genres are defined by repetition and difference: a useful perspective, though not one the specification requires.
The Close Study Products for 2027 and 2028 exams are His Dark Materials ('The City of Magpies') and Doctor Who ('An Unearthly Child'); the Daily Mirror and The Times; Marcus Rashford's and Kim Kardashian's online presence; Lara Croft Go, with Blackpink The Game for 2027 exams and Lego Fortnite for 2028 exams; the Galaxy, Represent and OMO adverts; the Tatler and Heat covers; Black Widow and I, Daniel Blake; the Arctic Monkeys and Blackpink videos; and Radio 1's launch and Kiss Breakfast. Kim Kardashian: Hollywood was set only for 2025, so past questions on it are practice only.
