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AQA GCSE Geography · 8035
AQA 8035 Check the specification (PDF) (opens in a new tab)
Geographical information helps us understand places, processes and people's experiences. Measuring a river tells us about its size and flow; photographs show its surroundings; residents' accounts can reveal their experiences of flooding. These sources answer different questions, so using them together can give a fuller understanding than using just one.
Quantitative data are numerical information obtained by counting, measuring or scoring. Examples include river width in metres, pedestrian numbers and the percentage of questionnaire respondents choosing an answer. Numbers make comparisons and calculations possible.
Qualitative data describe qualities, observations, experiences or opinions through words or images. Examples include a field sketch of a valley, a photograph of coastal erosion and an interview response explaining why someone feels unsafe in a street. These can show detail and meaning that a count alone would miss.
A second classification concerns where the information comes from. Primary data are collected first-hand by the investigator or fieldwork group. Secondary data were collected or published by someone else. The two classifications are independent: primary does not mean numerical, and secondary does not mean descriptive.
| Example | Form of data | Source category |
|---|---|---|
| River width measured by your group | Quantitative | Primary |
| Your annotated photograph of a sea wall | Qualitative | Primary |
| Published Met Office rainfall statistics | Quantitative | Secondary |
| A newspaper account of storm damage | Qualitative | Secondary |
The classification depends on how you obtain and use the information. Your own fieldwork photograph is primary evidence; an existing photograph taken by someone else is secondary evidence for your investigation.
The best source depends on what you need to find out. Primary fieldwork can supply detailed information about a particular site, while secondary sources can provide wider coverage or evidence from earlier dates.
Satellite imagery provides images of Earth's surface captured from satellites. It is normally secondary evidence for a school investigation. Examine the image date, area covered and any key or labels before interpreting visible patterns. Images can help identify the arrangement of features across an area, but they do not directly explain people's opinions or the reasons behind a change. Combine them with maps, records or field observations to investigate those questions.
Spatial data are information linked to locations. A Geographical Information System (GIS) stores, displays and analyses these data digitally. It can bring together different layers of information on the same map, allowing you to investigate where features occur together.
Spatial features can be represented as points, such as survey sites; lines, such as roads or rivers; and polygons, which are enclosed areas such as land-use zones. Information attached to these features can include both numerical values and descriptions.
A fictional example of GIS layers: survey information is linked to locations and compared with roads and land use.
Imagine an investigation of a fictional town's streets. One GIS layer contains roads, another contains land-use areas and a third contains survey-site points. Each point has an attached pedestrian count and an observation about the street. Selecting a point lets you examine its recorded information; displaying the layers together lets you compare the count with its surroundings.
For example, if higher counts appear at sites in shopping areas, you have identified a possible spatial relationship. You could then use interview responses to investigate why those streets attract visitors. The map alone does not prove that shops caused the higher counts.
The same method transfers to real GIS data: check the layer keys, dates, locations and attached information, then compare distributions. GIS makes data easier to edit and analyse, but it cannot make inaccurate or incomplete source data trustworthy. This fictional diagram demonstrates the method, not the geography of a real town.
Presentation should match the information and the point you want to communicate. Tables organise results; bar charts compare categories; line graphs show change in continuous data, such as temperature over time. Maps communicate location. Annotated photographs and sketches draw attention to relevant visible features, while short quotations communicate people's explanations.
Consider these results from a fictional street survey. Each count covers a ten-minute period.
| Site | Pedestrians counted | Field observation |
|---|---|---|
| A | 18 | Mainly housing; few shops visible |
| B | 42 | Several shops and a bus stop |
| C | 67 | A busy shopping frontage |
A bar chart would make the differences in counts easy to compare. A map would show where the sites lie. Annotated photographs or the written observations would communicate the character of each street. Keep the count period in the title or caption so readers know what the figures mean.
To interpret the evidence, explain what it shows: Site C had the most pedestrians during the observation period. To analyse it, connect pieces of evidence: the higher counts occurred at sites where more shops were observed. A possible explanation is that shops attract visitors, although the bus stop and other factors may also influence movement.
Evaluation means judging how useful and dependable the evidence is for the question being investigated. Consider accuracy, consistency, coverage and possible bias rather than assuming that a source is strong simply because it contains numbers.
The fictional survey provides evidence about three sites during short observation periods. It does not establish how busy the streets are all day. Repeating counts at comparable times on several days would help test whether the differences persist. Counts taken at different times may reflect changing activity rather than differences between streets.
Qualitative evidence also needs evaluation. A photograph may exclude nearby features or lack scale; an interview records one person's view. Published information may be out of date or cover a different area from your fieldwork.
Combining sources allows you to check whether their findings agree and to explain what each contributes. A count can show a difference, a map can locate it, and an interview can suggest a reason. Your conclusion should reflect both the evidence and its limits.
Use two independent classifications:
| Quantitative | Qualitative | |
|---|---|---|
| Primary | Your river-width measurement | Your field sketch |
| Secondary | Published rainfall statistics | A newspaper account |
Closed questionnaire responses can be counted; open responses give descriptive explanations.
Communicate: choose tables, graphs, maps or annotated images to suit the data.
Interpret: explain what the evidence shows.
Analyse: connect patterns with other evidence and possible explanations.
Evaluate: judge accuracy, reliability, coverage, currency and bias. State how a limitation affects the conclusion.
Combine numerical and descriptive evidence. A spatial relationship can suggest an explanation, but does not by itself prove causation.
Classify data in two ways: what form it takes (qualitative or quantitative) and who collected it (primary or secondary).
Justify a source by explaining how its information helps answer the geographical question, rather than simply saying it is useful.
Support an interpretation with specific observations or figures, including units where appropriate.
Evaluate a source with a specific limitation and its consequence: for example, a photograph taken at one time cannot show how conditions vary throughout the day.
Numerical data are not automatically objective or accurate: environmental quality scores can turn personal judgements into numbers.
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Last updated
Qualitative data
Descriptive information about qualities, observations, experiences or opinions, recorded through words or images rather than numerical measurements.
Quantitative data
Information recorded as numbers through counting, measuring or scoring.
Primary data
Information collected first-hand by the person or group carrying out an investigation.
Secondary data
Information already collected or published by someone else and used in an investigation.
Spatial data
Information linked to a particular location, allowing its geographical distribution to be mapped and investigated.
GIS
A Geographical Information System: software for storing, mapping and analysing information linked to locations.
Accuracy
How close a measurement or record is to the true value.
Reliability
The consistency of results when a method is repeated under comparable conditions.
Put your knowledge into practice — try past paper questions for Geography
Qualitative data
Descriptive information about qualities, observations, experiences or opinions, recorded through words or images rather than numerical measurements.
Quantitative data
Information recorded as numbers through counting, measuring or scoring.
Primary data
Information collected first-hand by the person or group carrying out an investigation.
Secondary data
Information already collected or published by someone else and used in an investigation.
Spatial data
Information linked to a particular location, allowing its geographical distribution to be mapped and investigated.
GIS
A Geographical Information System: software for storing, mapping and analysing information linked to locations.
Accuracy
How close a measurement or record is to the true value.
Reliability
The consistency of results when a method is repeated under comparable conditions.